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Low tech:Make print work for youIsn't it interesting how in this technological age we often focus on technological answers when very often all we need is same plain old brown paper wrapping, or a paper and pencil? While behind the scenes publishing good brochures, business cards and letterheads can be really hi-tech, neither me nor my customers need to be equipped technologically in order to make effective use of printed material. However, if these are not effective or detract from the image of my business, then I should rather not have anything at all. Professional graphic designs and well crafted wording can go a long way to presenting your business when you are not there to represent your business.But how do you do this, and what is really important? One really good place to start is your identity - the one you portray to the world... that which identifies you visually and speaks a thousand words. The logo! A well crafted logo will be instantly recognisable, and communicate to your customers the type of business and the attitude of your company. Are you old fashioned, conservative, modern, with it, fast moving, solid or what? Colour, form and texture all play a roll - and so does size. As does the ability to be easily and repeatedly reproduced by printers in colour, and copied in black and white on a photo copier. Today, as important is the way in which the logo can be displayed on a computer screen which may give a very different effect to a paper-based image. Before designing a logo, or having one designed, consider compiling a brief to your graphic designer. In this brief include:
Logo design can be very expensive, so make sure that you own all copyrights. You don't want to have a situation where your logo's designer owns the rights to your logo after you have paid them for it! It may also be worthwhile registering your logo as a trade mark at CIPRO. If you require this, Ross Fyffe & Associates can be of assistance to you too. Since we believe that a logo is an indispensable element of creating and growing a brand, we have partnered with a graphics design team that has been around for twenty years - with amazing creative talent and experience to assist you to launch your brand as well as possible. The Chief Executive of this Sandton based firm has agreed to make available to new businesses or start-ups, a logo design at a really good price. In addition you will also have the benefit of purchasing the starter pack in any combination. Please tick the items you're interested in and add any comments. Our graphic design partner will contact you by the next working day at the latest. There is no obligation until you have received and accepted a formal quotation. You will be assisted by our graphic design partners. |
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