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Web presence: a necessity for today's businessIn the next few years, having a presence on the web will become as important to a business as having a street address and pavement level shop-front.Web site design and hostingJust when you thought it was safe to go into the water, you discover that surfing the Internet is how your business will become known to your customers in the future - and how your future customers will buy your goods and services. But are you and your business ready to do this? There are many offers around for designing your web page, and these prices are often really good. There is a problem with this approach however, and the chances are that whatever you have built will cost you a heck of a lot more than you initially thought (via those famous hidden costs). But these problems can be avoided by following a (nearly) fail-safe approach.Web design might once
have been
seen as a specialised function of one of the back room computer geeks
or pony-tailed, excessively body-pierced and artistic looking
dude. How things have changed. Almost all kids coming out of
a
relatively good high school, and many already at primary level will
probably flesh together a reasonable web site given the necessary
content.
Sure, the web site will not contain much of the sophistication to make it search engine friendly, to give it high rankings on all the major search engines, etc. but it could actually work in a primitive sort of way. My point is not that you should give the responsibility of designing your web page to the teenager that lives down your passage. Rather, my point is that web page design is not a mysterious art inaccessible to you unless you pay an absolute fortune. What will make it expensive is if you have no idea of what you actually would like to achieve, and expect your poor web page designer to figure this out. Follow the following
steps, to not make the same mistakes as countless others before you (me included):
A word about hosting. This is a service offered so that you don't have to install expensive equipment and servers. Nor do you require back-up power and telecommunication services to ensure that you have a constant presence on the Internet. Specialist hosting companies provide these for you, and allow you to use their web servers at a small monthly fee. In some cases you have numerous value added benefits. In the case of our partners, you would have access to fast servers using the latest technology, with availability of over 99.9%, with access to servers MySQL data bases depending on the selected package. Typically, our basic business site starts off at around R99-00 per month (VAT incl.), including a large number of email mailboxes thrown in. But to ensure that you have the service that suits you, contact us and we can assist you to select the approach best suited to your business. |
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